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Speck and Gordon in AdAge

09.20

Droga5 New York and Speck & Gordon Invite You to Throw Away Your Good-For-Nothing Phone

Google-owned Apple rival Motorola topped the week’s chart of most popular videos. Motorola’s “Lazy Phone” ads for its new Moto X smartphone beat out Apple’s videos about the iPhone 5s and 5c by more than 7 million views, albeit with an extra day of exposure because of Motorola’s smart strategy to debut the ads online a day before Apple’s announcement.

The Moto X videos feature comedic actor T.J. Miller personifying a smartphone so lazy that it’s more a nuisance than help in users’ lives. Brian Wallace, Motorola’s VP-global brand and product marketing, said he sought Mr. Miller for the campaign because he had previously seen Mr. Miller perform at a comedy show. Mr. Wallace was so impressed by Mr. Miller’s performance that he thought he’d be a good fit for what turned out to be hilarious commercials.

CREDITS
Client: Motorola
Director: Speck and Gordon
Agency: Droga5

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