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Dougal Wilson in Creativity

04.20

Arla Skyr – The Messenger

Wieden & Kennedy London called on the services of director Dougal Wilson (veteran of the John Lewis ads and so known for getting charming performances out of kids) for its client, dairy giant Arla, to introduce the Icelandic yogurt brand Skyr to Europe.

The beautifully filmed spot tells the tale of a remote Icelandic town with only one telephone back in the ’60s. A young boy is charged with delivering telephone messages to the townspeople, battling snow and ice to deliver the content, sometimes mundane (laundry ready for collection) and sometimes momentous (a refused marriage proposal). He’s kept going by bowls of Skyr yogurt.

Credits
Client: Arla
Director: Dougal Wilson
Agency: Wieden + Kennedy London

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