Yael Staav for Campbell’s


Campbell’s – We All Soup

Campbell’s Canada is aiming to attract the next generation of soup consumers—millennials—with a message of unity.

A new TV and online spot called “We All Soup” shows how different people around the world can be when it comes to what and how they eat. But the message is soup is common across all cultures, and essentially, “we’re all made of the same ingredients.”

“It’s easy to focus on how different we can be… But at our core, we all have plenty in common,” said Melissa Mendoza, senior brand manager at Campbell Canada. “We’re here to champion common ground and not focus on the differences, but focus on what brings people together.”

Client: Campbell’s
Director: Yael Staav
Agency: Taxi 2

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