Pioneering Menlo Park video gaming company Top Games USA, Inc. is reintroducing its popular mobile game, Evony: The King’s Return, via Butler, Shine, Stern & Partners.
In “The Battle of Evony,” we witness wide-ranging battlefields that unite historic leaders across time and geography. We see George Washington, played by Aaron Eckhart (Sully, The Dark Knight), King Arthur played by Jeffrey Dean Morgan (The Walking Dead, Batman v Superman: Dawn of Justice, Watchmen) and Empress Wu Zetian, played by Fan Bingbing (Iron Man 3, X-Men: Days of Future Past), become unlikely allies.
“Having such spectacular talent literally leading the charge, will help bring the game to life and drive interest,” says Top Games CEO, Lu Lu.
The ad campaign is introduced via a two-minute cinematic film depicting our heroes’ path and their unlikely encounter on the battlefield. The culminating battle is featured in a :30 ad that will be seen during the 3rd quarter of the Super Bowl on Sunday, February 5th. There are 11 additional ads that will air later in the year, where the story line expands, and alliances are forged and broken.
“Evony is a strategy game with depth – that goes beyond pure action. We wanted to echo that with an episodic series of spots that create a rich world of characters and backstory,” said Mark Krajan, Creative Director at BSSP.
The campaign was directed by Henry Hobson of Furlined in stunning locations from New Zealand to Romania. “Being given the opportunity to pitch historical figures against each other in a vast world is a hugely exhilarating and creatively rewarding experience,” says Hobson. “The world allowed me to shine a cinematic lens on both character and location, from battle fields to birthplaces, mountain tops to medieval villages. It brought all the areas I love to explore – character, performance, cinematic visuals, storytelling, tension, mood and intrigue – together.”