Furlined

Brian Aldrich in Creativity

07.26

Tetley – Leaving. When you need to get away.

Editor’s Pick

For Tetley, Clemenger BBDO Melbourne takes a more honest approach to the “tea” category, oft-filled with blissful, escapist imagery. This spot directed by Furlined’s Brian Aldrich takes a bit of a hyperbolic approach to showing a woman’s “tough decision,” to illustrate the reality of what a good cup of tea can do for you. According to ECD Ant Keogh, “It seemed like nobody was really acknowledging tea for what it is. It’s not a big fix or a magical escape. It simply gives you a few minutes of courage, before you get back out there.”

CREDITS
Client: Tetley
Director: Brian Aldrich
Agency: Clemenger BBDO Melbourne

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