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Brian Aldrich in Little Black Book

03.08

New TVC for Melbourne International Comedy Festival

Directed by Brian Aldrich, the spot features a woman realizing the truth about her husband’s comedic abilities.

Clemenger BBDO Melbourne Executive Creative Director Ant Keogh says the Melbourne International Comedy Festival is a dream brief.

“The prerequisite to write something genuinely funny is the best brief – and also very challenging, given the time constraints of a TV ad and a G rating.” Keogh said.

MICF Marketing and Sponsorship Director, Lee Casey, says they are delighted that Clemenger Melbourne has created a spot for them that taps into an original yet genuine Festival reaction.

“Everyone fancies themselves as a bit of a comedian, but when audiences see the pros in action at the Melbourne International Comedy Festival it only reinforces just how much skill it takes!” she said.

The Melbourne International Comedy Festival is the second largest comedy festival in the world.

CREDITS
Client: Melbourne International Comedy Festival
Director: Brian Aldrich
Agency: Clemenger BBDO Melbourne

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