Stuart Parr in Creativity


After ‘Inspector Gadget’ and ‘Knight Rider,’ Came the Samsung Galaxy Gear: 72andSunny Spot Features Wearable Tech as an ‘Evolution’ of Classic T.V. Gadgetry

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Inspector Gadget predicted not only Apple’s Siri, but he also foresaw the Samsung Galaxy Gear, the tech giant’s foray into the world of wearable technology. To promote the new device, a pair of spots from 72andSunny makes a nostalgic play, tapping into smartwatches from pop culture’s past to wet consumers’ appetite for a piece of tech that’s finally arrived. The first spot, directed by Furlined’s Stuart Parr, reads almost like a lux jewelry lineup, displaying against a black backdrop a lineup of hi-tech wristbands from classic television shows, from “Knight Rider,” to “The Jetsons” to “Star Trek,” accompanied by related sound clips.

Client: Samsung
Director: Stuart Parr
Agency: 72andSunny

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