Furlined

Stuart Parr in Creativity

09.20

After ‘Inspector Gadget’ and ‘Knight Rider,’ Came the Samsung Galaxy Gear: 72andSunny Spot Features Wearable Tech as an ‘Evolution’ of Classic T.V. Gadgetry

Editor’s Pick

Inspector Gadget predicted not only Apple’s Siri, but he also foresaw the Samsung Galaxy Gear, the tech giant’s foray into the world of wearable technology. To promote the new device, a pair of spots from 72andSunny makes a nostalgic play, tapping into smartwatches from pop culture’s past to wet consumers’ appetite for a piece of tech that’s finally arrived. The first spot, directed by Furlined’s Stuart Parr, reads almost like a lux jewelry lineup, displaying against a black backdrop a lineup of hi-tech wristbands from classic television shows, from “Knight Rider,” to “The Jetsons” to “Star Trek,” accompanied by related sound clips.

CREDITS
Client: Samsung
Director: Stuart Parr
Agency: 72andSunny

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