Special K / Defined By A Number / Leo Burnett Chicago
After studying anthropology at the University of Alberta, Yael Staav thought about a career searching for antiquities in distant worlds, until her combined passion for photography and music led to her to become a music video and commercial director.
Dove’s “Evolution” garnered her The Grand Prix at the Cannes Lions International Festival for Creativity. The “Campaign for Real Beauty” was voted AdAge’s #1 Campaign of the 21st Century.
Yael has helmed films for Delta, Hallmark, Coca-Cola, Honda and Volkswagen and collaborated with agencies including Wieden + Kennedy, Leo Burnett, BBDO, TBWAChiatDay, Venables Bell & Partners and Saatchi & Saatchi.