Yael Staav

Yael Staav

Campbell’s / We All Soup / Taxi / Toronto


    After studying anthropology at the University of Alberta, Yael Staav contemplated a career searching for antiquities in distant worlds until her combined passion for photography and music led her to become a music video and commercial director.

    Dove’s “Evolution” garnered her The Grand Prix at Cannes Lions in 2007. The “Campaign for Real Beauty” was voted AdAge’s #1 Campaign of the 21st Century.

    Yael has helmed films for Amazon, Campbell’s, Mastercard, Delta, Hallmark, Walmart, Coca-Cola, Volkswagen, and Amazon, and collaborated with agencies including Taxi, McCann Erickson, Wieden + Kennedy, Leo Burnett, BBDO, TBWAChiatDay, Venables Bell & Partners, and Saatchi & Saatchi. 

    She took home the award for Outstanding Directorial Achievement in Comedy Series at the 2018 Directors Guild of Canada Awards. Yael has also been recognized for her direction in the Canadian television sketch comedy series, “Baroness Von Sketch Show.”