Furlined Director, Torben Kjelstrup, Brings Fortnite to the Real World with Samsung
Samsung and R/GA revealed their newest campaign “Victory Dance” promoting the Galaxy Note9 with a little help from the world’s most popular video game – Fortnite. More specifically, the campaign targets the moment characters can choose from various celebratory “victory dances” while playing.
From neighborhood grocery store to hair salon, Torben Kjelstrup, uses his love for storytelling and nuanced humor to bring sweet moments of glory to the physical world. Kjelstrup amplifies the liveliness with help of the vibrant Mexico City. With each diverse scene offering a new snapshot of triumph, along with the use of a local cast and choreographer, the campaign undoubtedly offers a global resonance.
Brush up on your moves because even the non-gamers are dancing.
CREATIVE AGENCY: R/GA NY
EXECUTIVE CREATIVE DIRECTOR: Nick Pringle
EXECUTIVE PRODUCER: Carol Pawley
PRODUCTION COMPANY: FURLINED
DIRECTOR: Torben Kjelstrup
DOP: Alwin Kuchler
LINE PRODUCER: Darrin Ball
1ST AD: Andrew Ward
EXECUTIVE PRODUCERS: Ben Davies, Jay Wakefield
PRESIDENT: Diane McArter
HEAD OF PRODUCTION: Ali Goldstone
PRODUCTION SERVICE COMPANY: THE LIFT
PRODUCER: Fuad Abed
EDIT COMPANY: WORK POST
EDITOR: Jono Griffith
PRODUCER: Erica Thompson
VFX COMPANY: BLACKSMITH VFX