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Martin + Lindsay’s film for Honey Maid bravely taps into a cultural truth

Martin + Lindsay’s film for Honey Maid bravely taps into a cultural truth

/ Creativity

Gay and Interracial Couples Among the 'Wholesome Families' in New Honey Maid Ad

Editor's Pick

Mondelez' 90-year-old graham cracker brand Honey Maid is the latest in the line of marketers to promote diversity in this new commercial created out of Droga5 New York. The ad bears out in familiar fashion, featuring a montage of scenes of familial fun -- only this time, they illustrate the changing face of the American family and feature a gay couple parenting their newborn, a single father getting his son dressed for school and an interracial family with a black mother and white father taking a stroll with their mixed-race kids. A voiceover reads, "No matter how things change, what makes us wholesome, never will."