Speck and Gordon Take on Pepsi’s Super Bowl Campaign

/ Adweek

Directors Speck and Gordon were thrilled to take on the highly anticipated Pepsi Super Bowl LIII campaign out of our friends and collaborators, Goodby Silverstein & Partners.

The longtime Super Bowl sponsor is tired of hearing “is Pepsi OK?” and so is Steve Carell.

In a statement with AdWeek, Todd Kaplan, Pepsi VP of Marketing, said “Every day, there are millions of people who enjoy Pepsi—people who love this brand—yet they continue to be asked ‘Is Pepsi OK?... “We felt that it was time to address this question head-on, by celebrating our fans, our valued restaurant partners, and our core consumers by unapologetically letting everyone know that Pepsi is way more than OK.”

With a little help from megastars Cardi B and Lil Jon, Steve Carell denounces the preposterous myth that an ice-cold Pepsi is anything short of delicious.

“More Than OK” will run as a 30-second spot during the Super Bowl, with the extended 60-second version running online. Pepsi is more than okurr or OKAY. Now, say it with conviction!

Check out the teasers below: