The Drum - World Creative Rankings: Advertising's Most Awarded Campaigns Revealed
/ The Drum
Libresse and Bodyform's taboo-breaking music video, 'Viva La Vulva', has been crowned the top ad campaign of the year.
'Viva La Vulva' is followed in the rankings by 'The Truth Is Worth It', the powerful Droga5 films for The New York Times, and 'Broadway the Rainbow', DDB Chicago's surreal Skittles musical.
The Truth Is Worth It
Droga5 New York for The New York Times
'The Truth Is Worth It' is a series of films depicting the lengths NYT reporters have to go to in their bid to unearth major stories. They shadow journalists during their full reporting process, showing everything from the routine research phase in the office to dodging explosions on the ground in the hunt to get the story.
"We look for stories can we tell about our journalism," NYT chief marketing officer David Rubin told The Drum. "We reach out to the newsroom and talk to journalists to understand their stories better. The goal is to find a creative way to tell their stories in a simple format or 30 seconds or less, then we create the work."
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