Dougal Wilson

Dougal Wilson

John Lewis / Show Them How Much You Care


    Dougal Wilson is a director well known for his music videos and commercials.  Dougal began his career as a copywriter at The Leith Agency, Edinburgh, before going on to direct his first ads and music videos for artists including Coldplay, Goldfrapp, The Streets, Bat For Lashes, Basement Jaxx, Dizzee Rascal, and Jarvis Cocker. 

    His many commercials include those for Apple, Ikea, The BBC, and Amnesty International.  Dougal's adverts for UK department store John Lewis have become a widely talked-about part of British popular culture.

    In 2019, Dougal was named Director of the Year by AdAge/Creativity. Dougal was recognized in AdWeek’s Top 100 "Creatives Behind the Most Innovative Work” in 2018. Amongst his many other industry awards and honors, Dougal’s film, “We’re the Superhumans” for Channel 4 garnered two Black D&AD Pencils and the Grand Prix for Film at Cannes Lions in 2017. 

    Dougal was  nominated by the DGA in Outstanding Directorial Achievement in Commercials in 2020. 


    Dougal will direct the third film in the beloved Paddington franchise, ‘Paddington in Peru.’