AdAge Features Dougal Wilson in Top 10 U.K. Christmas Ads of the Decade
1. John Lewis, "The Long Wait" (2011). The original John Lewis blockbuster, and still the best, is the story of a child who can't wait for Christmas—but not for the reason you'd expect. It was the first outing for the holiday dream team of Adam & Eve DDB and director Dougal Wilson, which set the tone for a decade of heartwarming fare set to inspired music choices. In this case, it's the Smiths' "Please, Please, Please, Let Me Get What I Want."
4. John Lewis, "Monty's Christmas" (2015). Adam&Eve DDB and Dougal Wilson reunited for this delightful spot about a boy and his pet penguin. Not only did it warm our hearts, it boosted sales at the retailer and earned a Cannes Lions Effectiveness Grand Prix in 2016.