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Following on from their award winning Paralympics ad, Dougal Wilson and 4creative have teamed up once again, this time to create a brand new set of idents for Channel 4. 

In the films, Channel 4’s iconic blocks are brought to life as a friendly fallible giant. Shot across the UK, the films are a celebration of togetherness, diversity and youth. With his usual warmth and wit, Dougal takes a refreshingly humorous and light-hearted approach to the channel’s new identity, making it impossible not to connect with them.

The giant’s mnemonic call pays homage to Channel 4’s original and iconic Lambie-Nairn ident, launched in 1982 - and the music ‘Fourscore’ was performed by Dougal himself.