Dougal Wilson - John Lewis & Partners / Waitrose & Partners - adam&eveDDB
When it comes to school drama performances the bar just rose a little bit higher.
The latest epic ad from U.K. retailer John Lewis together with its supermarket brand Waitrose, takes a school play performance and gives it superpowers as a cast of kids and teachers perform Queen's "Bohemian Rhapsody" to their enraptured parents.
The ad has all the ingredients you'd expect from a John Lewis blockbuster via Adam&Eve/DDB and directed by Dougal Wilson: adorable kids, middle-class setting and a track beloved by Britain.
In particular, Wilson manages to delight by recreating iconic images from the music video and adding some of his own masterly touches to the direction--like the spotlight suddenly falling on a terrified teacher.