Dougal Wilson - John Lewis & Partners / Waitrose & Partners - adam&eveDDB

/ AdAge

When it comes to school drama performances the bar just rose a little bit higher.

The latest epic ad from U.K. retailer John Lewis together with its supermarket brand Waitrose, takes a school play performance and gives it superpowers as a cast of kids and teachers perform Queen's "Bohemian Rhapsody" to their enraptured parents.

The ad has all the ingredients you'd expect from a John Lewis blockbuster via Adam&Eve/DDB and directed by Dougal Wilson: adorable kids, middle-class setting and a track beloved by Britain.

In particular, Wilson manages to delight by recreating iconic images from the music video and adding some of his own masterly touches to the direction--like the spotlight suddenly falling on a terrified teacher.

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