Furlined Furlined

Samsung and R/GA revealed their newest campaign “Victory Dance” promoting the Galaxy Note9 with a little help from the world’s most popular video game – Fortnite. More specifically, the campaign targets the moment characters can choose from various celebratory “victory dances” while playing.

From neighborhood grocery store to hair salon, Torben Kjelstrup, uses his love for storytelling and nuanced humor to bring sweet moments of glory to the physical world. Kjelstrup amplifies the liveliness with help of the vibrant Mexico City.  With each diverse scene offering a new snapshot of triumph, along with the use of a local cast and choreographer, the campaign undoubtedly offers a global resonance. 

Brush up on your moves because even the non-gamers are dancing.

 

CREATIVE AGENCY

CREATIVE AGENCY: R/GA NY

EXECUTIVE CREATIVE DIRECTOR: Nick Pringle

EXECUTIVE PRODUCER: Carol Pawley

PRODUCTION COMPANY

PRODUCTION COMPANY: FURLINED

DIRECTOR: Torben Kjelstrup

DOP: Alwin Kuchler

LINE PRODUCER: Darrin Ball

1ST AD: Andrew Ward

EXECUTIVE PRODUCERS: Ben Davies, Jay Wakefield

PRESIDENT: Diane McArter

HEAD OF PRODUCTION: Ali Goldstone

PRODUCTION SERVICE

PRODUCTION SERVICE COMPANY: THE LIFT

PRODUCER: Fuad Abed

OFFLINE

EDIT COMPANY: WORK POST

EDITOR: Jono Griffith

PRODUCER: Erica Thompson

OTHER

VFX COMPANY: BLACKSMITH VFX