Martin + Lindsay named in AdWeek Creative 100
11 Commercial Directors Who Are Elevating the Craft of Storytelling
Adweek's Creative 100 honors today's talent behind the camera
Defining creativity can be, at once, both obvious and impossibly nuanced. As the lines between marketers and makers continue to blur, creative talents are crossing over into culture in more ways than ever before. Each year, Adweek celebrates the Creative 100, a roster of gifted professionals who inspire current and future generations not only with their work but also their passion for creativity across advertising, media, art, literature, animation and more.
A word with Martin + Lindsay:
Recent work: “The Truth Is Worth It” for The New York Times and Droga5. “The most rewarding part was the collaboration,” Lindsay says. “That allowed us to create a process that was a bit unorthodox, something much more fluid than any other commercial we have done.”
On awards: “If your intention is to win awards,” Martin says, “then you are most likely not doing good work, and you’re certainly not creating art.”
Advice to aspiring filmmakers: “Take time to live a life outside of your work or discipline,” Lindsay says, “so you actually have something interesting to say about the world around you.”
Source of creative inspiration: “I just designed my friend’s album cover,” Martin says. “It does nothing for me career-wise, but it gives my brain some breathing room and an opportunity to flex different creative muscles.” —T.L. Stanley
See the full article on AdWeek here