Martin + Lindsay, Together with Droga 5, Recognize the Importance in Truth.. “Because the Truth is Worth it”
/ Adweek
The New York Times has unleashed two new ads focusing on the importance of thorough and investigative reporting.
Oscar-winning director duo, Martin + Lindsay highlight the devastation of families being separated at the U.S Border in one film, and expose President Trump’s inherited fortune and tax maneuvers in the other. Each ad offers an inside look into the rigor that went into these New York Times stories, featuring voices of the actual reporters involved.
Jim Helton, editor at Final Cut, collaborated with Martin + Lindsay and Droga5 on the project.
“The truth doesn’t report itself. The truth takes perseverance. The truth is worth it”