SHOTS - LEGO Builds a Blockbuster From the Minds of Babes - Directed by Torben Kjelstrup
We all remember the fantastical movies-of-the-mind we'd create when playing with toys in our youth.Harnessing a child's ability for endless imagination (with a plaything that allows for it) is The LEGO' Agency's super-sweet new campaign for the brand's LEGO City range.
Bringing in six children and allowing them to make a blockbuster plot on the fly, "How to Catch a Crook' sees not only the playtime creativity, but also brings the scenes to big-budget life in delightfully po-faced parody moments.
With great comedic timing and a real sense that the kids were taking charge, this spot, from Hobby Film's Torben Kjelstrup, is the LEGO playdate we always wanted.
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