Speck and Gordon's Latest Campaign for Amazon Prime out of Droga5 London
In Amazon Prime's new U.S. spots highlighting furniture and fashion, users stumble on potential purchases that seem to kick off an epic love affair with both the item and their own alter-ego.
The campaign aims to reinforce how Amazon Prime is more than just a platform for basic household needs; it's actually a great destination for fashion and home furniture. Amazon also hopes to engage consumers with its customer experience innovations—services like free delivery on furniture and Prime Wardrobe’s "Try before you buy." In all the new spots, created by Droga5 London, Amazon Prime users are transported from their humdrum lives when they find something they really love, accompanied by the strains of classic '80s love anthems.
With the music choices spot-on, the work, directed by Will Speck and Josh Gordon at Furlined, is hilarious. It also evolves a similar theme with Droga5's previous ads for Amazon Prime video, in which binge-watchers' behavior is influenced by the shows they're devouring.