Torben Kjelstrup creates a cardboard kaiju for NetOnNet

Considering the time of year, we’re hardly short of sale-related advertising, but few companies are bold enough to have their bargain mascot cause more damage than they save.

Thankfully, the cardboard hero of Scandinavian retailer NetOnNet is more endearing than imposing, using his mighty powers to help shoppers in the Street and Museum save on their purchases.

With a strong idea from Forsman&Bodenfors brought wonderfully to life by Immigrant’s Torben Kjelstrup, this boxy superstar might just be the hero we all need.